The currency of sport.
A fixed-supply cryptocurrency on Ethereum. Ten billion, issued once.
Sport already has an economy. Teams, media, athletes, and fans move billions of dollars a year. What it never had was a currency made for it.
$ATHL is that currency. Ten billion, issued once, on Ethereum.
Everything about it is published, and it will be held to the standard of a public company.
Anticipated timing is subject to exchange approval, regulatory considerations, and market conditions. $ATHL confers no equity, governance, revenue, or asset rights. Its value, if any, is set by market supply and demand and may fall to zero.
A standalone cryptocurrency.
Fixed supply.
Ten billion $ATHL, permanently capped. No inflation, no mining, no staking rewards, no emissions schedule.
Freely transferable.
A fungible ERC-20 token on the Ethereum mainnet, recorded on a public blockchain, tradeable on secondary markets following the token generation event.
No rights attached.
$ATHL does not represent equity, debt, governance, revenue participation, or any claim on the assets of ATHL Holdings Inc. or any other entity.
An anchor holder, committed in advance.
Before the public sale opens, SportsOne, a sports team equity and data firm with minority positions in professional franchises, has committed at least five percent of its net asset value to purchasing and holding $ATHL. The commitment is published.
SportsOne is a separate company from the issuer of $ATHL. Its purchases are made at its own discretion and under its own policy. No price-support, repurchase, or stabilization mechanism exists for $ATHL.
Why a currency for sport.
The global sports ecosystem, measured in economic activity.
Apollo Global Management, December 2025What a single fan spends on their sport over a lifetime, at the top of the range.
Ally Bank, The Cost of Fandom Study, 2025College athlete name, image, and likeness market in the 2026-27 season.
Opendorse, 2026Context only. $ATHL does not represent ownership in any sports organization, franchise, athlete, or investment vehicle, and developments in the sports industry create no rights or entitlements for holders.
Next: where demand comes from ↓Where demand comes from.
Two sources, neither of them required.
ATHL.live is operated separately from the issuance of $ATHL. Use of $ATHL by any participant is discretionary and creates no rights for holders.
Issued once. Capped forever. Priced by the market and nothing else.
Where the proceeds go.
Marketing is not funded from coin proceeds. Allocation of proceeds is determined by ATHL Holdings Inc. and creates no claim for holders.
Ten billion coins. Where every one of them goes.
Allocation of the total supply, with the lockups that apply to each share.
Assuming full subscription of the public sale, 750 million to 1 billion tokens circulate at the TGE. Vesting schedules are fixed in advance and enforced by smart contract. No discretionary unlock authority exists. Full schedule in the whitepaper.
Next: the road to launch ↓Already underway.
The audit and the listing process are in motion. The token generation event is next.
All timelines are forward-looking and subject to change without notice. No milestone is guaranteed.
Next: the people ↓Held to the same standard as a public company.
Most tokens disclose once, at launch. $ATHL publishes supply, vesting, and holdings on a schedule, with the goal of reporting at the level of a listed company within five years.
Made by people who have spent their careers inside sport, technology, and markets.
Twelve years as co-owner of an NBA team. A member of an NFL ownership family, with a decade inside the league.
The creator of Socure. A founding investor in Ripple Labs. The inventor of a foundational sports prediction-market patent.
Two former Coinbase Associate General Counsel. Veterans of Wells Fargo, HSBC, Barclays, and Lehman Brothers.
Biographical information is provided for background only and does not imply that any organization named endorses, sponsors, or participates in $ATHL.
Read the whitepaper ↓The foundation.
Six facts about the contract, the chain, and the company behind it.
Deployed on the Ethereum mainnet, a public blockchain secured by Proof-of-Stake. Settlement, finality, and token integrity rest on the Ethereum network.
A standard ERC-20 contract with a fixed supply and no minting authority beyond issuance. An independent security audit is commissioned before the TGE.
The TGE is conducted through a regulated exchange with know-your-customer and anti-money-laundering requirements, and geographic restrictions where the law requires.
$ATHL is issued by ATHL Holdings Inc., a Delaware corporation governed by its board of directors. The whitepaper is prepared and approved by that board.
Team, advisor, seed, and private allocations follow cliffs and linear schedules enforced in code. No one can accelerate them.
ATHL.live is operated separately. Future digital-asset features for athletes are under consideration and are not part of $ATHL.
The whole story, in writing.
Twenty-two pages on supply, allocation, vesting, technology, governance, and risk. The document behind everything on this page.